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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Average transaction size and revenue per customer. Customer acquisition cost.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Confirmation and thank-you pages are great opportunities to ask people questions. Conversion/Optimization teams might become a nightmare for marketing and product teams. Or absolutely awful?

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. Sure, lots of features were added over the years.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ). Image source ).

Marketing 121
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital’s website is now powered by Contentful ; they use Unbounce for landing pages ; and Typeform for surveys and other data collection. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Earnest Research * mines proprietary data sets (e.g.,

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How Much Traction is Enough for Investors?

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Average transaction size and revenue per customer. Customer acquisition cost.