products-page transaction-results 
ConversionXL
NOVEMBER 10, 2021
Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Use content advertising to fight rising costs. Which actions do visitors take?
ConversionXL
FEBRUARY 3, 2022
But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.
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ConversionXL
APRIL 3, 2019
Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Confirmation and thank-you pages are great opportunities to ask people questions. Conversion/Optimization teams might become a nightmare for marketing and product teams. Or absolutely awful?
ConversionXL
MAY 8, 2019
He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. You can build that relationship with content.
ConversionXL
JUNE 19, 2019
Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.
ConversionXL
MARCH 19, 2020
Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.
Up and Running
JULY 26, 2016
If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.
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