Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Nothing seems to matter. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") Search Engine Optimization will have a large source of your search traffic (surely you are not just renting traffic from Bing, Google, Yandex, right?).

Analytics 127

Analytics Campaign Search Customer 127

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. ——————– Engineering 245. What are your hypotheses around customer acquisition costs? Dave McClure, “Startup Metrics for Pirates”, [link].

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Many popular tools have rebuilt their stats engines to feature a Bayesian methodology.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

JULY 1, 2008

You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. Happy birthday! #2: 2: Use unique 800 (toll free) numbers on the website. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48