Acquisition Metrics Retention Sales Cycle 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Long sales cycles obscure beginning and end of costs.
ConversionXL
NOVEMBER 23, 2022
This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Up and Running
OCTOBER 7, 2019
You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.
ConversionXL
OCTOBER 13, 2015
How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Fantastic post.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.
Expert insights. Personalized for you.
250 
Let's personalize your content