SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold.

Analytics 125

Analytics Web Customer SEM 125

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 260

Customer Cloud EC2 Channel 260

abovethecrowd.com

JULY 17, 2013

Many will argue that there is a safe middle ground where you can “have your cake and eat it too” — the HTML5 based “mobile web.” A recent Compuware survey found that 85% of users favor apps over the mobile web. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature.

Mobile 96

Mobile SEM SEO Technical Review 96

Growthink Blog

JANUARY 21, 2013

Here were a few of mine: These are the Worst AND the Best of Times for New Client Acquisition. You see, while these expectations have driven up customer acquisition costs, they have also driven the cost of a competitor acquiring that customer away from you even higher. “Aha” moments were aplenty for all who made the effort to attend.

San Francisco 63

San Francisco SEM PPC Curation 63

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Andrew Payne

APRIL 26, 2010

Google emerged as the first gorilla, becoming the “starting point” for many Web sessions. SEO-dependent companies can find their fortunes change overnight, and Google’s “quality score” manipulations can materially affect an SEM budget (and usually not in the favorable direction).

Internet 40

Internet SEM SEO Acquisition 40

Transformify

AUGUST 18, 2021

If you’re wondering whether you have what it takes to take on freelancing, here are some of the popular types of freelance work you can start with: Web Development and Designing. Search Engine Optimization or SEO, SEM. Web Research. Teaching and Tutoring. Freelance Writing and Copywriting. Creative Design.

Technical Review 89

Technical Review Software Review Search Portfolio 89

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. With “Content Explorer” you can easily explore the most shared content on the web. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. With “Content Explorer” you can easily explore the most shared content on the web. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Want to learn about testing?

Management 68

Management Analytics San Diego Web 68

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base.

Software Review 48

Software Review North America Europe Metrics 48