article thumbnail

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

Agile 76
article thumbnail

Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Kearney , for instance, found out that more than a third of US, France, and Germany weekly buyers have already signed up for subscriptions, whereas 12% are still debating this service. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #82 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above is an outdoor advertisement for Hot Wheels toy cars. You’ll find more creative outdoor advertising in the Social Media & Marketing section below. In France, the decline was – 4% [link]. 30 Very Clever Outdoor Advertisements – [link]. US newspaper revenues faced a 30% decline 2007-09.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Getting educated about advertising, agencies, and.

Demand 167
article thumbnail

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

Boyd emphasized the importance of agility in combat: "the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than ones opponent." Agile software development. Agile allows companies to build higher quality software faster. This speeds up the Ideas-Code-Data feedback loop.

Lean 102
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. You should also establish the scope of your brand tracking measures. . Optimize and repeat.

Metrics 157
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.