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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel).

Metrics 165
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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. How Mobile Gaming Marketing Will Change. Here are just a few ways that might be manifested in 2015: More Brands Advertising. Changes in Ad Delivery.

Mobile 100
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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

During the recent launch of Blackberry 7 OS in Singapore, Research In Motion (RIM) executives had shared that Southeast Asia was a potential hotbed of application developers with whom they were keen to work with. During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications.

Developer 207
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. User-generated videos have enormous potential for sharing and to go viral.

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How To Take Back Control Of Technology

Duct Tape Marketing

How To Take Back Control Of Technology written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gaia Bernstein In this episode of the Duct Tape Marketing Podcast , I interview Gaia Bernstein. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

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How to Plan Your Social Integration Strategy

mashable.com

Instead, for marketers and IT professionals, it’s critical to ask “why do we have this technology?” Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. Business & Marketing. Advertising. Quite frankly, that is not enough. and “how do we define success?” 9 Comments.