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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Other publishers had similar issues , as Taneth Evans , Head of Audience Development at The Times in London, detailed: There were too many flaws with the model to participate, so the business opted out. Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization.

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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

Not only should you research your industry and make sure there is a demand, you need to build an audience to serve. If you build it, they will not come-garner an audience first. Know your market and your competition well. Direct marketing. Know your finances. Be smart with your finances. Know what makes you tick.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Advertisement. Skip to Main Content. Tech: Blogs. Technology Live.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. Here’s what they advertised-. Get more responses to direct mail.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Select the most compelling marketing medium that matches your audience demographics. Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. David thanks for joining me. How’s that? David: That’s pretty good. Thanks John. ” That sounds terrible. David: Well, does it?

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