Hearpreneur

OCTOBER 6, 2019

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. Old milk cartons became the latest kids toy and canvas advertising banners were turned into boat sails.

Entrepreneur 62

Entrepreneur Ireland LLC Kansas 62

Duct Tape Marketing

DECEMBER 23, 2019

But beyond that, the format appeals to the needs and sensibilities of a modern audience. Paid search—Google ads, Facebook advertising, LinkedIn, all the banner ads—have been around forever. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. I certainly know I’m that way!

Small Business 68

Small Business Marketing Audio Technical Review 68

Duct Tape Marketing

JANUARY 7, 2020

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

FEBRUARY 27, 2020

I then moved my family to Kansas to be a music guy out there. That’s what differentiates us from just advertising. So really, it’s like old-school SEO, although we never use those letters ever. So it really depends on your audience, right? Well, I got somebody else paying me, at least, for a little while.

Audio 56

Audio Boston Video HTML 56

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

Hearpreneur

SEPTEMBER 11, 2015

Just how would one cope with a moment when the media are portraying aspects of your character to a very large audience with an agenda of dramatic effect and political grandstanding. Today, I am wearing my World Series ring that I received as a member of the 1985 World Series champion Kansas City Royals. Image Credit: Annah Stretton.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48