Advertising, Boston and Product Development

How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

DECEMBER 17, 2015

Successful Innovation Outposts typically develop over a period of time through three stages. Silicon Valley, Boston). In the second stage, it moves into Investing, Inventing, Incubating and Acquiring technologies and companies, and in the third stage building product(s ). What solution are we productizing ?

Silicon Valley

Silicon Valley Incubator Acquisition Business Model

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Amazon PostRank

San Francisco

San Francisco CPA SEM CTO Hire

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Freemium or subscription or advertising? Freemium or subscription or advertising?

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Getting educated about advertising, agencies, and.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM is a simple idea. Take a look and let me know what you think. Amazon PostRank

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Eric, Any thoughts on how forum feedback fits into customer development and agile product development? Youve probably addressed this in the past, but I continue to be blown away by how fast Blizzard reacts to noise in their forums and rapidly makes fixes to the product. Getting educated about advertising, agencies, and.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Getting educated about advertising, agencies, and. As the company grows, this kind of work generalizes into "executing the companys current strategy." Amazon PostRank

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. Getting educated about advertising, agencies, and. This is a common mistake.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. Buy a higher quantity 2. of higher priced items 3. Amazon PostRank

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Good luck, engineering manager. It was painful for a lot of people.

Software Review

Software Review Engineer Management Technical Review

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Getting educated about advertising, agencies, and. At first glance, this makes a lot of sense.

Advertising

Advertising San Francisco Media Continuous Deployment

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Labels: hiring , product development 5comments: TedHoward said. Amazon PostRank

San Francisco

San Francisco Lean Agile Java

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer

Customer San Francisco Viral Lean

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

I believe its important that product teams be cross-functional, no matter what other job function the product champion does. Getting educated about advertising, agencies, and. Its even more critical in lean startups when they need to manage growth. Using AdWords to assess demand for your new online. Amazon PostRank

San Francisco

San Francisco Continuous Deployment Lean DC

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

I am so sick of your tweets it's advertising 24/7. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. February 9, 2010 3:16 PM Anonymoussaid. Amazon PostRank

San Francisco

San Francisco Lean Continuous Deployment Agile

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. Furthermore, I think most of what you are suggesting is applicable in companies/ industries that are not software development. I work in advertising and this system would work to analyze failures. Leave your thoughts in a comment.

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

San Francisco

San Francisco Lean Continuous Deployment DC

Highlights from the 2009 Business of Software Conference

Software By Rob

NOVEMBER 16, 2009

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. I wound up seeing Joel, but I never caught Paul when I lived in New Haven or Boston.

Software Review

Software Review Software San Francisco RSS

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Lastly, some people have asked about discounted rates for those that cant afford the tuition fee. Others have asked about sponsorship opportunities at the workshop.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

JUNE 9, 2016

Here are five of those ten reasons, in summary… Make smarter inventory and product development choices by asking customers to vote on the products they’d like to purchase. Increase the number of conversations taking place about your products / company. Who’s going to use it?’ Conclusion.

Social Media

Social Media eCommerce Media Audience

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. My blog has over 14000 subscribers, for example. Is that a lot? Is that good? Eric, First of all, great post.

San Francisco

San Francisco Lean Technical Review Distribution

Finding Your Co-Founders

techcrunch.com

OCTOBER 23, 2010

Other cities like New York, Boston, Seattle, LA and Austin TX also have pretty strong startup communities. More often than not, a startup/company fails because the product developed is not what the marketplace sought. But at the end of the day, it is about a product being accepted. How To Get There. [.]

Cofounder

Cofounder Founder Silicon Valley Technical Cofounder

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

Metrics

Metrics San Francisco Lean Viral

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? And it is much more insulated from external effects, like an advertising or PR blitz, than your typical vanity metric. But is that true? Or that there is some other external factor at work? But is that true?

San Francisco

San Francisco Metrics Lean PR

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If they are willing to pay big bucks, for example, to attend a conference on a certain topic, that bodes well for your ability to sell them a product related to that topic. Take a look and let me know what you think.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Thats how to "launch".

San Francisco

San Francisco PR Lean Early Stage

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

Campaign

Campaign San Francisco Lean Agile

Why Startup Founders Should Stop Reading Business Books

Software By Rob

AUGUST 5, 2010

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. Nor will it save you a single minute during product development, or sell one more copy of your application.

Founder

Founder Startup Software Review Software

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Early this year, SlideShare launched custom channels. Amazon PostRank

San Francisco

San Francisco Lean Analytics Continuous Deployment

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Its an academic treatise that tries to answer a seemingly straightforward question: after World War II, why did Silicon Valley become the undisputed leader of the technology world, while Bostons Route 128 corridor did not. Getting educated about advertising, agencies, and. Using AdWords to assess demand for your new online.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

If so, how do we think about successful companies that dont charge money for their product? Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Getting educated about advertising, agencies, and. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Using AdWords to assess demand for your new online.

.Net

.Net Operations San Francisco Lean

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. They continue to attempt doing so in what is perceived to be a product hostage situation. IMVU charges a fee for submission of products to be advertised for sale in its catalog.

Community

Community Management Lean Software Review

How to Set Up a Corporate Innovation Outpost That Works

Lessons Learned: The three drivers of growth for your business.

Trending Sources

Good enough never is (or is it?)

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: SEM on five dollars a day

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: What is customer development?

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: The engineering manager's lament

Getting educated about advertising, agencies, and media buyers

Lessons Learned: The ABCDEF's of conducting a technical interview

Business ecology and the four customer currencies

Lessons Learned: ScienceDaily: Corporate culture is most important.

Pivot, don't jump to a new vision

How to conduct a Five Whys root cause analysis

Lessons Learned: The four kinds of work, and how to get them done.

Highlights from the 2009 Business of Software Conference

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: Five Whys

Social Commerce: What It Is, What It Isn’t and Why You Should Care

Marching through quicksand

Finding Your Co-Founders

Lessons Learned: The metrics and levers of engagement.

The Superbowl ad test

Lo, my 2295 subscribers, who are you?

Lessons Learned: Don't launch

Learning from Obama: maneuver warfare on the campaign trail

Why Startup Founders Should Stop Reading Business Books

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Case Study: SlideShare goes freemium

Lessons Learned: Where did Silicon Valley come from?

Lessons Learned: What is a market? (a guide for hackers)

Lo, my 1032 subscribers, who are you?

Lessons Learned: Net Promoter Score: an operational tool to.

The cardinal sin of community management

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