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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

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Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. It depends on how complex your *written* marketing strategy plan (you have one, right?) Also, to address the issue of "OMG! My company name is forever!

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Why Your Startup's Name Matters

mashable.com

Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Advertising. Small Business. Mashable France. If you wish to have the player instantiated only after the rest of the HTML is processed and the page load is complete, remove the line. -->.

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Incorporate Your Startup at the Right Time

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

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article thumbnail

Incorporate Your Startup at the Right Time

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

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