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Why In-Game Advertising Sucks

Austin Startup

In-game advertising sucks. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. In other words, in-game advertising sucks for everyone. In other words, in-game advertising sucks for everyone. Advertisers (??) That’s not news, but it bears repeating. Why Does It Suck?

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Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

When you think of text messaging, you probably don’t think of advertising. percent clickthrough rate, meaning that people actually read these things and respond to them. by Jason Hall, CEO of My Local WiFi. But, many marketers have figured out that sending ads via text is wildly effective. Text Messaging Is Very Intimate.

Mobile 100
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? Like understanding the sources of traffic using campaign codes, you want to do something similar for advertising. Display ads are Paid Media.

Analytics 113
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. For example, our experiment may have showed that a variation of our mobile landing page is not performing well. Never stop testing , and your advertising will never stop improving.” – David Ogilvy. Mobile considerations. 3) Define your Key Performance Indicators.

Analytics 131
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Beneath that we see two major categories of product type , which are broad-strokes attributes that will apply to every keyword underneath it.

PPC 114
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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Optimize Videos for Mobile. The State of Video in 2016.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service. The Basics.

PPC 48