Remove Advertising Remove Community Remove Customer Development Remove Software Review
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. This is a customer development problem. So What is Customer Development?

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The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

Rob Go

There is a wealth of resources that are unique to this town and a vibrant community of hackers, product designers, business people, and investors at various stages in their career. Mobile Mondays : Boston chapter of the world’s largest Mobile professional community. Boston is a great place to start and build a company. The Grand-daddy.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Even more so than pricing, reviews and location proximity. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. Branding was the biggest driver of clicks on given search results.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

This points to a fundamental disconnect between established companies and the customers they’re trying to reach. Executives from powerhouse advertisers like Walmart, Unilever, Coca-Cola, and others are pushing Facebook for access to more user data. I offer the following suggestions: Build your own customer communities.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Find and engage customer advocates using a gamification platform that makes it interesting and enjoyable to advocate. Allow customers who identify themselves as promoters on surveys to immediately provide a recommendation on the spot. In the process, everyone understands that SAS Canada software was an important contributor.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. VC Platform community has grown approximately 120% in the last 3 years. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.”

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Transcript of The Key to Success? Taking Care of Your Community

Duct Tape Marketing

Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a community. Are you selling products, services, advertising sponsorships?