Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Search 226

Search PPC Widget SEO 226

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Measure conversion rates. We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

searchengineland.com

MAY 30, 2012

Enterprise SEM. Search & Conversion. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. SearchCap Daily Newsletter. All Columns. All Things SEO.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Define Conversions Properly. A conversion is an action that a user performs on your site.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. The results? Map out the customer journey: When to test. Then they run the experiment.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Why are the conversions so strong?

Analytics 127

Analytics Campaign Search Customer 127

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

VC Adventure

AUGUST 10, 2010

The roots of Trada can be traced back to a series of conversations Niel and I started having months before the concept of Trada was born. From the initial idea we worked together to validate the operating assumptions of the business – doing collaborative due diligence on the crowdsearch SEM marketplace that was the idea behind Trada.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

crowdSPRING Blog

MARCH 4, 2014

You might be slowly building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Web 134

Web Small Business Design Marketing 134

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

JANUARY 4, 2016

You might think that you’re building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Web 48

Web Small Business Design SEM 48

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Need help writing clickable ads that lead to conversions?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Need help writing clickable ads that lead to conversions?

Social Media 48

Social Media Marketing Analytics Audience 48