Rembrandt Communications
DECEMBER 1, 2021
PR is your secret weapon to bring top talent to you! PR is your hiring secret! . Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. For example, when working with you, how will employees: • Make a difference in their local community and beyond?
Rembrandt Communications
JANUARY 3, 2022
But, what about public relations and your 2022 PR Plan? Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. The best employees want to work at newsworthy companies that make a difference. This is just a small list to start your PR Plan thinking process. The post What’s Your 2022 PR Plan?
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Both Sides of the Table
OCTOBER 25, 2014
I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.
ReadWriteStart
MARCH 8, 2021
You could invest in marketing and advertising. You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. Memorability.
Steve Blank
MARCH 15, 2017
When organizations are small (startups, small teams in companies and government agencies) early employees share a mission (why they come to work, what they need to do while they are at work, and how they will know they have succeeded). It wasn’t that I had somehow inherited dumb employees. The same was true for PR.
Rembrandt Communications
DECEMBER 6, 2018
As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!
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