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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different. DemandBase.

IP 98
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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. Don’t forget to sign up for the wonderful Business of Software conference to hear Jason speak in person. So it’s property management software? Our software will do that. Why do we need this thing?

API 220
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The Direct-to-Consumer Checklist

Austin Startup

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). How will you take advantage of SEO and SEM? paid influencers, podcasts, out-of-home advertising, direct mail, newsletters, brand partnerships, TV, etc.

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Twitter Link Roundup #71 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Guerrilla to Genius: 300+ Creative Advertising Campaigns – [link]. In-House SEO: Integrating SEO into the Project Process – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Happy for friends at Mullen. #3 1000+ Free Web 2.0

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?