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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Google has started indexing local search results with phrases that accompany things like reviews.

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SEO for Growth

Duct Tape Marketing

SEO for Growth written by John Jantsch read more at Duct Tape Marketing. The word growth carries a strategic element to this topic and as you’ll hear in this episode I think basic SEO practices must become a part of planning, messaging, editorial decision making and even to some degree the products and services offered by a business.

SEO 28
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. This is a nice way of saying that Google has monopolized the way we search for products, services and information on the Internet. Outbound marketing and advertising create demand. SEO For Growth. How Did This Happen?

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

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5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters. Get the NAP right.

Search 68
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

I then moved my family to Kansas to be a music guy out there. That’s what differentiates us from just advertising. So really, it’s like old-school SEO, although we never use those letters ever. Well, I got somebody else paying me, at least, for a little while. This is where my story gets crazy. What do you think?

Audio 57
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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

That data speaks specifically to consumers buying an online product, but the sentiment holds true for prospects researching brick and mortar businesses on the web. Jason Keeler is the Director of Digital Marketing at EAG Advertising & Marketing , Kansas City’s small business ad agency. The Impact On Local Search.

Kansas 74