article thumbnail

8 Challenges To Overcome In The Growth Of Hyperlocal

Startup Professionals Musings

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five common misconceptions about building a startup in New York City

This is going to be BIG.

Content companies, for example, should be able to amass traffic and sell advertising on a bootstrapped budget before they come close to seeking equity financing—because you can, and because that’s the market expectation and that’s what your competitors are already doing. > You don’t have to live in the West Village.

article thumbnail

A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

But the restaurants liked it at first cause it tracked how effective their advertising was. But when I switched from that to online ordering the revenue and the business tripled with the same customer base and, and I realized just how much friction there was in the ordering process. I think it was Nickerson, Kansas.

Founder 79
article thumbnail

Startup firms partnering with government? Really?

Austin Startup

They excite investors because some offer great revenue potential. Kansas City, Mo., The program was so successful the city is now advertising for interested firms to apply for the coming year. By Mary Scott Nabers | 10/30/2017 Startup companies of all types are hot topics today. Backed by a $1 million grant, Washington, D.C.,

article thumbnail

Transcript of How to Start Your Speaking Business

Duct Tape Marketing

It’s basically 100% of their income and revenue and their whole business model. I can speak about marketing, or sales, or advertising, or leadership, or consulting, or parenting, or sports.” The guy who’s putting it on, he bought a book for everyone there, so that generated a little bit of revenue.

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Advertising/Sales. Advertising Systems. 2008 FOLIO Award Winners.