Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies. Clean into the three desired categories. Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. 3) Raise capital. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

VC Cafe

JULY 5, 2010

The conversation was in Hebrew, so hopefully nothing got “lost in translation&#. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof. Both organizers, comers and presenters….

Aggregator 84

Aggregator Caching PHP 84

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. Content analysis via use of the second report above is perhaps your bff in trying to change your leadership's mind to shift from shouting to conversation marketing on social channels. Structure tests to validate these hypotheses. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 10, 2011

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. 1: Conversion Rate. After all I am constantly telling people to stop obsessing about conversion rate. : ). With that out of the way. #1:

Metrics 123

Metrics Web Non-Compete Analytics 123

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? GetSatisfaction - conversations between companies / customers. aggregation. Login System.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think All Visits and Overall Conversion Rate gives you insights. While they form a much smaller % of my overall Visits, Visitors on my brand terms form a nice % of my overall conversions. Why Segmentation? just kidding!).

Analytics 105

Analytics Web Search Non-Compete 105