ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging.
Occam's Razor
JULY 22, 2013
The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?
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ConversionXL
FEBRUARY 3, 2022
Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Today we pay out just over 10% of our revenue each month to our affiliates.”.
View from Seed
JANUARY 5, 2021
The literal definition of a mercenary is a soldier who fights for monetary reward rather than political cause or national affiliation, and in modern times we often use the term as a derogatory description of someone’s attitude or motivations. But I do find this framework useful in my job of assessing and collaborating with founders.
ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency.
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Keep your objectives within reach by following the SMART framework: Image source. BAB is a conversion-driven framework that works in three parts.
Occam's Razor
FEBRUARY 20, 2012
Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!
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