Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. We hate change. Super lame! Our world changes at immense speed.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Zell Entrepreneurship Program.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. Campaign is defined as anything but Direct traffic. You can, and should, do better.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? You can try the offer with just one affiliate or some Bing ads. What marketing program in the universe does not need that?

Marketing 140

Marketing Analytics Web Channel 140