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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Let’s say you tried all of the biggest email marketing brands, and they all lacked a comprehensive onboarding program. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. .

B2B 118
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Affiliate Marketing: What Marketers Need to Know From 4 Experts.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163
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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. It is more complex than the International Space Program. I love the social nature of sharing playlists.

Web 164