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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. and a systematic affiliate marketing program. First up, Vrushali Humnabadkar from Pune, India, presented Penworks, a technical documentation outsourcing service.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. After that you can earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Borderless world. Case #1 – Appsumo.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Two words: Primary Key.

Analytics 116
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From Brick to Click: Optimizing Your Customer’s Experience

Up and Running

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. For many small businesses, building lasting relationships with customers has become more important than simply ringing up a single sale. Step 1: Establish an easy entry point.

Houston 100
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels. That in turn will help me figure out what to amplify using social channels. All kidding aside, YouTube is a See-Think channel, it is supposed to be bad at Do.