Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Entrepreneurs-Journey.com by Yaro Starak

MAY 25, 2011

My name is Leevi Romanik and I used to be a health care professional. I specialize in selling digital information products both as an author and as an affiliate. You can see how many people are searching certain terms each month, if the trend is growing, which countries are searching the most etc. but all in good time.

Product 87

Product PPC Marketing Affiliate 87

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. I did manage to make a few sales, but unfortunately, my advertising costs were way higher than what I earned, so it was time for me to start searching for something else. The Online Grunt Work.

Affiliate 77

Affiliate PPC Internet Email 77

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Why did the company have such a poor paid search strategy?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. How are they arriving at our website?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 21, 2009

Affiliates. Search keywords. That best practice gives me this report for my search keywords. I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. people who come on every variation of the names of my two books. Products sold. Promotions.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc? Traffic was from organic search (primarily Google).

Design 51

Design Software Review Marketing Software Developers 51

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Have you optimized your landing page to get a paid search quality score above 7? Name (required).

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60