The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Niche dropshipping (SEO + suppliers). Real products (usually with minor recurring revenue and no scalable channel). The first category (niche content sites) typically sell for 10x monthly revenue. Sounds good!

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

Transformify

FEBRUARY 1, 2019

Your own savings and help from family and friends may be enough to develop an MVP ( a minimum viable product), launch it and start generating revenues. Quite often, the first customers are other portfolio companies which are more tolerant and open to providing feedback which is essential in the early days. SEO & Social Media.

Affiliate 49

Affiliate Equity Valuation SEO 49

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. They will show affection towards you. strategies). Say, email marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M This publisher then runs a never-ending fire drill with their sales, SEO and yield management teams to fulfill those obligations with their advertisers. in financing led by Foundry Group.

Web 130

Web Stealth SEO HTML 130

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. I think we have established that. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. The traffic is then converted into revenue through several possible monetization methods. What Are Niche Sites?

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. You'll quickly realize the Economic Value they create for you is often far greater than the Revenue your Macro Conversion reports!

Metrics 151

Metrics Web Analytics CPA 151