ConversionXL

FEBRUARY 3, 2022

Use incentives to optimize customer retention and advocacy through gamification. Every time a customer refers a friend, they get a free month of Postcron Premium. Revenue grew by 637%. On the back of that tactic, ConvertKit now drives $1 million in Monthly Recurring Revenue (MMR). New customers also get a free month.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. In my earlier posts you might have seen me refer to this as “your Macro Conversion,” the most important thing to your business when you use email marketing.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p. Why cancellation rate is so important.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. These are your happiest and most loyal customers that are most likely to refer you to others. Use them for testimonials, affiliates, etc. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. If there is nothing in the referring string, that visit is marked as Direct. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. They will show affection towards you.

Analytics 131

Analytics Marketing Campaign Metrics 131

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version.

Metrics 51

Metrics Lean Retention Startup 51

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165