Remove Aggregator Remove B2B Remove Global Remove Metrics
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. and generate a post mortem.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

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Cracking The Code: Happy New Year 2008!

Cracking the Code

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. SaaS business metrics: why are they different? Global warming: a plague for humanity? Global Warning!

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Ben's Blog

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. What's missing from the celebration is the answer to this question: What does the global maxima look like? The Ad Groups view is pretty helpful from an aggregated perspective.

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