5 Content Marketing Strategies for Niche B2B Industries
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.
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