Remove Aggregator Remove B2B Remove Global Remove Naming
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.

B2B 133
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

How can they make certain there are no counterfeit products being sold in their names? This is done by aggregating data on an enormous scale and leveraging highly advanced Artificial Intelligence (AI) technology to analyze the data and generate actionable insights on their competitors and their eCommerce channel.

eCommerce 127
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Account-Based Marketing Software & Tools

ConversionXL

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. As the Forrester report notes, “Jabmo is best for marketers targeting global industrial/manufacturing accounts.” That’s only one segment of the B2B market. Tailor website messaging. Image source ).

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. This article looked at video viewing habits of people globally, from teenagers to seniors. This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics.

Marketing 125
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Most of our companies will need to raise further rounds.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. .

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?