Remove Aggregator Remove B2B Remove IP Remove Product
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. more likely to successfully scale with sales driven startups than with product centric startups. Hmm, now I’m getting intrigued.

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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45
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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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As a Human, I’m Excited About AI. As an Investor, I’m Still Wrestling With a Few Questions

Hunter Walker

AI ‘Native’ Applications What are the conditions by which the addition of AI catalyzes new product offerings built around this technology versus ‘AI’ being a feature that the market leading applications can build into their platforms. Repeat this question for everything B2B.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The suggestions engine they have.

Web 164