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A Quick Primer on B2B Conversion Optimization

ConversionXL

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48
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Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

Rajivs blog. App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. GeoIP for mapping IPs to locations. RSS Archive. July 12, 2012. Scaling lessons learned at Dropbox, part 1. Rajiv Eranki. Better than switching off features!

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Revenue needs to grow 20x, and margins must expand dramatically. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

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5 thoughts for startups and small business: numbers count

crowdSPRING Blog

The key ingredient in goal-setting is a defined metric, and the ability to measure progress towards that goal is via (duh) the data that must be tracked and gathered. This data is aggregated in a spreadsheet, which allows a quick update every week. Sort and prioritize.

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

Craig Sullivan, @OptimiseOrDie : I’m a performance junkie – because I started life as a network and security engineer with routers, TCP/IP and lots of cool tools for analyzing and fixing problems. You can now see 3 metrics called. (1) Case study: The impact of HTML delay on mobile business metrics [link].com/2011/11/23/case-study-

Analytics 131
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. Check the definitions of various metrics.

Analytics 123
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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Then add a visit filter to match viewing blog content. Setup any Filters you’re interested in. Goals setup.