Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. Personally, I’m a big fan of in-depth content—definitive guides and insightful research. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Also, start the conversation on LinkedIn, then switch to email.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: Before we go too deep, let's get a couple of definitions right first. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All data in aggregate is crap. Site Conversion Rate.

Analytics 140

Analytics Web Metrics DC 140