Remove Aggregator Remove Cost Remove Differentiation Remove Retention
article thumbnail

5 Ways to be More Profitable Before Christmas by Christine Rico

Mike Michalowicz

If you run a food businesses you know the Squeeze: continuous pressure on price alongside heavy costs for both raw ingredients and labor. But producing a high quality product at a reasonable cost with room for profit is a never-ending challenge. I think more important to focus on revenue than simply cutting costs. Everyone eats.

article thumbnail

What problems I want to fund and solve?

Hippoland

Costs : I’ve seen a lot of startups attempt to reduce medical costs. 90% of medical costs are attributed to about 10% of patients. So, even though in the US, our medical costs have really ballooned, I’m actually less concerned about optimizing the costs of the remaining 90%. Childcare is expensive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What problems I want to fund and solve?

Hippoland

Costs : I’ve seen a lot of startups attempt to reduce medical costs. 90% of medical costs are attributed to about 10% of patients. So, even though in the US, our medical costs have really ballooned, I’m actually less concerned about optimizing the costs of the remaining 90%. Childcare is expensive.

article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

I rarely meet a company that hasn’t experimented with AdWords in some way, and most of those that do understand the basic math around the cost of customer acquisition. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. Basic conversion is easy to understand.

Metrics 93
article thumbnail

How to Calculate Lifetime Value for Subscription Ecommerce

ConversionXL

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. If you have a lot of them, aggregate them up. You can also of course use this strategy to differentiate between new and old subscriptions. Earn more affection. strategies).

Analytics 131
article thumbnail

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

They created a reason for their customers to aggregate on their site on a regular basis. I wanted to differentiate. If you want these things they are available to you for the cost of some time & effort. Responses to them are like customer retention. My suggestion is to blog about your industry. Think Mint.com.

Startup 373