Aggregator Cost Retention Viral 
ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. Engagement, conversion, and retention.
Both Sides of the Table
APRIL 4, 2011
Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. Now you can two levels to get your cost-to-acquire down.
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ConversionXL
JUNE 24, 2014
77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI).
ConversionXL
SEPTEMBER 2, 2019
77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI). This post contains video, click to play].
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.
abovethecrowd.com
JUNE 2, 2021
Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.
Both Sides of the Table
JANUARY 17, 2011
The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Why do cable & satellite companies force us to take content “bundles&# that cost more than we want and have content we don’t watch. I use tools to invoke my creative self. If so, why?
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