Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.
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