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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. When we look to design metrics, we are looking to deepen our understanding of the machinery, and how it works.

Metrics 55
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. CXL live is a marketing conference that gets it. The small group roundtable discussions were amazing. How will you act?

B2B 94
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StartupRoar.com – A Source Of Aggregated, Curated Entrepreneurial Content

YoungUpstarts

Here’s another great resource for entrepreneurs – Tony Karrer ‘s StartupRoar ( www.startuproar.com ), which aggregates and filters entrepreneurial content from thought leaders such as Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank.

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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. What Are Your Valuation Expectations? ” (Melody Koh).

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The 4 Types of Stories Founders Need to Tell When Fundraising

View from Seed

Are you aggregating and leveraging a competitive dataset none will be able to reproduce? Even if you didn’t pitch a particular investor for your previous round, if you contextualize your raise around “Seed was designed to do X, we did X, Series A is designed to do Y” you’re showcasing your foresight and execution powerfully.

Founder 120