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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Engagement, conversion, and retention.

Analytics 119
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). The Mobile Gap & The Problems It Causes. Cross-Device Attribution. Image Source.

Mobile 48
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly? Where Can You Use Recommendations?

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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Organization and operations. Explore CRM trials.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141
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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012. Let’s put the focus back on niches.

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Knowledge

Occam's Razor

I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. How Do I Measure Success?

Analytics 124