Mixpanel vs. Google Analytics: The 2018 Guide
ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Engagement, conversion, and retention.
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