Aggregator Metrics Naming Non-Compete 
View from Seed
MARCH 1, 2016
Six years later, in 1886, her parents called upon Anne Sullivan, an experienced teacher of the blind, to help a seven-year old Helen learn to communicate in terms of names and letters. In that moment, language and naming “clicked” for Helen. Are you aggregating and leveraging a competitive dataset none will be able to reproduce?
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. This approach is fundamentally non-scalable. And yet, their investors are frustrated. They are closing orders.
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Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!
K9 Ventures
OCTOBER 10, 2017
Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? There are a now a handful of funds, K9 included, that are Pre-Seed funds in name and practice. Q: Is Pre-Seed a Thing?
ConversionXL
JUNE 13, 2016
Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. The probability that the tests will compete with one another tends to be low here. Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all.
Occam's Razor
SEPTEMBER 16, 2008
Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.
Occam's Razor
FEBRUARY 7, 2011
One way to verify is to click on Traffic Sources > Campaigns > Clicks tab to see the non-zero impressions from AdWords. But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ].
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