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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. are you doing the "branding campaign"? Share of Search.

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The Pre-Seed FAQ

K9 Ventures

Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? Seed is the new Series A. (~$2M used get for building product, establishing product-market fit and early revenue). Q: Is Pre-Seed a Thing?

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

Doubling SaaS Revenue By Changing The Pricing Model. They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! Greatest Hits. by Patrick.

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10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. The probability that the tests will compete with one another tends to be low here. Shopping Cart Values / Revenue Per Visitor. In this case, measure the revenue after return or the return rate.

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. More revenue! #2: Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

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