Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. 50% of base salary if still employed 6 months later). These bonus payments may be paid as long as the employee is employed on a certain date (i.e. Junior Preferred Stock.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

www.kalzumeus.com

AUGUST 13, 2012

After you get past hobby project you quickly get into the realms of a) serious revenue being directly dependent on the website, b) serious hard costs like fully-loaded developer salaries for doing suboptimal “cobble it together ourselves from monit scripts” solutions, and c) serious career/business reputational risks if things break.

Revenue 62

Revenue Distribution Software Non-Compete 62

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. By doing multichannel analytics!

Analytics 94

Analytics Web Non-Compete Metrics 94

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

AUGUST 12, 2015

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. Our Personnel Plan is basically our hiring plan, and it’s where you put the salaries for all the people you plan to hire. What percentage of your sales will be on credit? A persona is not a real person.

Forecast 60

Forecast Video Business Plan United States 60

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Does swapping out male model posters for cute animals triple sales? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Analytics 88

Analytics Marketing Algorithm Campaign 88

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166