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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Minimum Viable Product: a guide

Startup Lessons Learned

MVP, despite the name, is not about creating minimal products. Alan mentions above what I believe is the critical learning element your team needs to gain insight into via the Minimum Viable Product, Compelling Product Offering or other named approach. Some caveats right off the bat. There is a distinction between product and offering.

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What is Lean about the Lean Startup?

Startup Lessons Learned

For those whove heard it, it contains a length discourse on the subject of agile software development and extreme programming, including its weaknesses when applied to startups. As Im pontificating about agile, I see the name Kent Beck in my peripheral vision. Eric Names matter. There is a dark side to naming.

Lean 140
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Lessons Learned: About the author

Startup Lessons Learned

He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Thats why its so essential to have a co-equal problem team.