Remove Agile Remove Customer Development Remove Marketing Remove Venture Capital
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. IPOs dried up.

Lean 335
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

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The 47th (-46) International Business Model Competition

Steve Blank

This startup search process is the business model / customer development / agile development solution stack. The traditional business plan is an essential organizing and planning document to launch new products in existing companies with known customers and markets.

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Lead and Disrupt

Steve Blank

Why are some companies able to reinvent themselves while others, once market leaders, are disrupted? Do they have better sales, marketing, or product development groups? So they prepare for future markets by exploring new ventures. Is it that some CEOs are better than others? Are their people smarter?

Incubator 416
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Startup Suicide – Rewriting the Code

Steve Blank

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

We want to make a bet that your Lean Launchpad class can apply the scientific method to market-opportunity identification. We taught them the business model / customer development / agile development solution stack. I thought about the common wisdom that only 20-year olds doing Internet startups could be agile.

Incubator 307