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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

“I had a lot of requests for freelance work,” Kinsman says, “so I decided to set up a branding and marketing business in Hong Kong.”. Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach. The agile strategy is all about brand flexibility. Don’t hold out.

Agile 60
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

#4- Invest in content marketing Photo Credit: Alex Nigmatulin As entrepreneurs and business owners, one of our top tips for building a successful e-commerce venture is to invest in content marketing right from day one. There has to be some sort of ‘angle’ or unique aspect of the business that allows the company to stand out.

eCommerce 134
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What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

What’s the Difference Between Small Business and Large Enterprise SEO? Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Key Differences Between Small Business and Large Enterprise SEO. For small businesses, keywording is a whole different story.

SEO 56
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How Small Businesses Can Pack More Punch

YoungUpstarts

Small businesses need to learn to be like David when fighting against Goliath ( source of image ) What can Small and Medium Enterprises (SMEs) and independent freelancers do to build their reputations, enhance their businesses, and strengthen their reach? Differentiate differentiate DIFFERENTIATE!

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Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

crowdSPRING Blog

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. Plan For The Future While Focusing On Today.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

That’s why startups are agile. Startups that are agile have mastered one other trick – and that’s Tempo – the ability to make quick decisions consistently over extended periods of time. Too often, CEOs and small business managers suffer from analysis paralysis. I love the way you differentiate.

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Why our small businesses are a BIG deal

NZ Entrepreneur

In the entrepreneur world we hear a lot of talk about entrepreneurs and businesses needing to be “global from day one” Investors and business commentators lament our lack of large global businesses and say the “three-B” (bach, ‘Beemer’ and boat) mentality of Kiwi business owners is holding us back.