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How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 88
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100
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How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So, you know, we're gonna talk about SEO. Marketing Podcast with Dale Bertrand.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 59
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Easy to Use.

Customer 140
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146
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7 Content Marketing Goals For 2016 That You Can Set For Your Brand

Brandanew

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. f) SEO ranking. Think beyond generic SEO.