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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. First: Who is the target audience? Are they the right audience? But it is not routine.

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Is Social Media Working For Your Business?

Brandanew

This is why it is important to measure the ROI of your social investments. Every network brings a new set of statistics with different looking analytics. Streamline your social goals with business goals. The first task here is to connect your business and social goals. However, this is easier said than done.

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Notes from PluggedIn Ventures Real Time Data, Content, & Analytics Roundtable

David Teten

Gregory Sanzone , an intern at Parse.ly , took details notes on today’s Real Time Data, Content, & Analytics Roundtable , hosted by PluggedIn Ventures. Algorithmic Content Curation. There was consensus among the panel that strictly algorithmic content curation lacks the je ne sais quoi of human discretion.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2

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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Make sure that you add your newsroom to your Google Analytics or other tracking tool routine. Yan Arief via Flickr CC.

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