Remove Analytics Remove B2B Remove Early Stage Remove Viral
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What parts Agile addresses and the big problems with Agile for early-stage startups?

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels.

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Distribution Advantage

Rob Go

I was asked recently how NextView evaluates such early stage companies for investment. Some products have what look like great viral loops, but aren’t very successful. On the B2B side, Crashlytics (which was acquired by Twitter) went over-the-top in delivering a premium, consumer experience to developers for crash reporting.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.