Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. Approach influencers and key stakeholders appropriately.

Social Media 247

Social Media Media Reputation Viral 247

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 73

Video Marketing Harvest Bandwidth 73

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 252

Social Media Media Entrepreneur Metrics 252

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 238

Social Media Media Cost Startup 238

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. If your product offers some kind of analytics or metrics that can be used to measure an aspect of the health of the business (i.e.,

B2B 60

B2B Product Small Business Administration SBA 60

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 232

Social Media Media Entrepreneur Analytics 232

YoungUpstarts

MARCH 18, 2013

Particularly helpful in B2B communications , LinkedIn is helpful in promoting your business professionally. If your video goes viral, YouTube can help you get huge brand recognition. Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing. For products with more than one kind of user, we write more than one user manual.

Product 110

Product Campaign Acquisition Social Media 110

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The latter means products, analytics, optimisations, and developers. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), How cool is that!

Analytics 149

Analytics Marketing Audience Channel 149

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The latter means products, analytics, optimisations, and developers. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. Cabot Cheese teamed up with a winery to give away a wine and cheese box to two winners in exchange for participating in this Instagram giveaway: They kept the barrier to entry low without sacrificing virality.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% This post contains video, click to play].

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Deliver analytics in a consumable manner. Increased engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

MARCH 6, 2014

Looking at Google Analytics, it seems like people just get the information and go. Here’s the problem: practical information isn’t typically the sort of content that can easily go viral (especially if you don’t have a large pre-existing social network). No one is sharing – and worse yet, no one is converting.

Marketing 73

Marketing Social Media Australia Viral 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

www.foliomag.com

JULY 31, 2012

B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. B2B Publishing.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Tools: Moz – Inbound marketing and marketing analytics software subscriptions.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

mashable.com

NOVEMBER 4, 2010

The folks at Performable also recently added a new analytics backend that focuses on conversion goals rather than just testing alone. You can also integrate Google Analytics data in your Vanity dashboard. Pricing plans run from $50 per month to $1,200 per month, with available e-mail, marketing and CRM integration. Other Resources?

Developer 73

Developer Software Review PHP Social Media 73

Duct Tape Marketing

JUNE 22, 2021

As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. More than 36% of B2B decision-makers use Instagram when researching new products or services. Creating viral content on TikTok is much more attainable than it is on a platform like Facebook or Instagram.

Social Media 94

Social Media Media Curation Audience 94

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes.

Social Media 165

Social Media Metrics Conversion Media 165

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. This tends to be pretty hit-or-miss, I find. Also hit-or miss.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Oprius – A contact management software designed for independent sales people. What will you find here?

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

OCTOBER 18, 2016

If you’re a B2B company or you lack a visually appealing product, that doesn’t mean you should avoid creating great visuals. The last thing you want is one of your pins going viral without users knowing that it came from your business! It just means you need to get a little more creative. Size your images correctly.

Small Business 60

Small Business Marketing Social Media Curation 60

marketingland.com

JULY 11, 2012

Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. It’s Not WHAT You Need to Go Viral – It’s WHO. Social Media |. Search Marketing |. Display Advertising |. Email Marketing |. Affiliate Marketing. First Time Here?

Email 49

Email Mobile SEO Search 49