Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. Leads: Lead generation and qualification are two key aspects of the conversion rate.

Metrics 28

Metrics Marketing B2B Analytics 28

YoungUpstarts

SEPTEMBER 16, 2020

It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . Lead scoring and nurturing capabilities. Predictive analytics and progressive lead profiling. This means to have a successful campaign, you should be regularly monitoring success.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. It’s something you’re currently doing poorly.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. billion users globally, Facebook is definitely an ad platform you can’t ignore if you want to scale your traffic, leads and business. Just don’t make the mistake of focusing solely on the number of fans or likes an ad is generating. With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

JULY 9, 2014

Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission. Analytics tracking. Once the site is ready to launch, analytics tracking code needs to be added to every page to track post-launch traffic and usage of the new site. Contact forms.

Metadata 173

Metadata SEO Software Review Web Development 173

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Lead Generation. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Are you on a trajectory to meet your mid-term and long-term growth targets?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. The typical end goal for businesses with informational sites is to use the site to generate more leads. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JULY 6, 2021

for B2B specifically. If you don’t take the higher cost into account, it can be harder to generate a positive ROI from the first transaction. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Reporting and analytics.

Campaign 129

Campaign Audience Advertising Conversion 129