Remove Analytics Remove B2B Remove Retention Remove Startup
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. Now, AI can sift through prospects using advanced analytics to discover which ones are the most likely to convert, then spit out a list of the best leads in seconds.

Sales 90
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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Metrics for Certain Categories of Startups. Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Customer Acquisition Cost (CAC).

Metrics 60
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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And you got one point just for having Google analytics on your website, so effectively-.

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How CareerPlug Saved 25 Days of Work with Chargify Business Intelligence

Austin Startup

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Visit www.chargify.com to learn more about Chargify Business Intelligence. and Canada.

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Why Allowing Customers To Transfer Ownership Is Good Marketing Strategy

YoungUpstarts

At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view. The opportunity cost.

Customer 124