Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% For intrapreneurs, this means applying Lean methods to new product development, rather than starting an entirely new company.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The stage in which your customers develop brand loyalty. The Sign-up stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. His teenage daughter has Type 1 diabetes.

Customer 327

Customer Churn Rate Customer Development Lean 327

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. The other thing that they’re going to ask you is average revenue per account or per user or per customer. You need to understand how much money is brought in by each individual account or user when looking at the overall revenue.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s say, for example, that you’re trying to lower the churn rate on an application.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Version One Ventures

SEPTEMBER 28, 2015

As we have been developing our investment thesis on social platforms , we want to provide the similar information and tools. Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

JANUARY 18, 2016

However, when you run ads on Facebook, you’ll get reports that will tell you exactly how much it’s costing you and by combining your Facebook advertising with your analytics reports , you’ll be able to measure the effectiveness of this type of advertising. Find Time To Develop Strategy.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Creating promoters and referrals.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

APRIL 27, 2012

A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. The more visitors you bring to your website the greater your potential to derive revenue from them regardless of your business model, and without costs growing in proportion.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Up and Running

MARCH 11, 2015

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. You’re muted.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60