searchengineland.com

MAY 30, 2012

Mobile Search. Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. All Things SEO. Enterprise SEM.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 17, 2019

Are they visiting on mobile? Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. on a mobile phone and visit at least 3 pages per session are more likely to convert. . Did they view more than Y pages? Did they add to cart?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action). Internet consumption is obviously growing massively on mobile devices.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

SEPTEMBER 12, 2023

Consider technical SEO factors like page load times, mobile friendliness, and site architecture. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Make use of analytics for social media to evaluate how well you’re doing and where you may make changes.

Channel 153

Channel Social Media Marketing PPC 153

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

SEPTEMBER 15, 2016

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. The Basics.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. After the iPhone launched in 2007 to mass adoption, analytics were never the same. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JULY 26, 2010

The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. You betcha!

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. Plytix (short for product analytics) was founded as an eCommerce analytics tool and pivoted to become a PIM. Thanks to Debbie Petry Artt, The Guardians of Peace !

Technical Review 140

Technical Review Entrepreneur Software Review Jordan 140

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Mobile and desktop websites, mobile applications are platforms you own. My newsletter is called The Marketing < > Analytics Intersect. Please do sign up.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

APRIL 6, 2016

25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests. Mobile optimization best practices don’t exist. Mobile users convert differently. Day 3 – Analytics, Personalization and Retention.

Retention 48

Retention Algorithm Software Review Conversion 48